Founded in Toronto in 1973 by Michael Budman and Don Green, Roots is one of Canada’s most recognizable lifestyle and apparel brands. Known for their iconic sweatshirts, leather goods, and cabin-inspired aesthetic, Roots has represented Canadian identity on the world stage for over 50 years, including outfitting multiple Canadian Olympic teams. Headquartered in Toronto and publicly traded on the TSX, Roots operates stores across Canada and internationally.